What is an AI website builder?

An AI website builder is a platform that generates a working website from a natural-language brief, then lets you customize design, layout, and content, often including hosting, domains, SEO, and marketing tools.[1][2][5]

Can AI design a complete website on its own?

AI can generate a functional site with layout, copy, and images from prompts, especially through AI website builders, but human review is needed to align structure, messaging, and visuals with real business goals and users.[1][2][4]

Which AI tools should I use to design a website?

For a complete hosted site, use AI builders like Wix, Jimdo, or Duda.[1][2][5] For UX/UI design and export to your stack, use tools like Relume, Uizard, Framer, or Figma AI.[2][3][4][7]

How do I prepare to design a website with AI?

Define your goals, target audience, must-have pages, and content first, then use AI sitemap and wireframing tools to propose structure and layouts. Refine these drafts before applying visual design and publishing.[4]

Is AI web design good for SEO?

Some AI website platforms include built-in SEO tools, fast hosting, and performance optimizations, which support rankings, but you still need well-structured content, internal links, and ongoing optimization work.[1][5]

Do I still need a designer if I use AI?

Designers remain valuable for UX strategy, brand systems, accessibility, and testing. AI speeds production and exploration, but designers ensure the site solves the right problems and feels cohesive across all touchpoints.[3][4][7]

How to Design a Website with AI: Practical Workflow, Tools, and Examples

AI can design large parts of a website for you by generating layouts, copy, images, and even full pages from simple prompts, but you still need a clear structure and brand direction. The best results come from combining AI website builders with AI-enhanced design tools and human judgment at each step.¹²³

What does it mean to “design a website with AI”?

Designing a website with AI means using tools that generate or transform sitemaps, wireframes, layouts, copy, and visual assets based on natural-language prompts, examples, or data, instead of building everything manually.¹²⁴ AI speeds up repetitive work but does not replace UX decisions like goals, audience, and hierarchy.⁴

Modern AI tools cover the full funnel:

AI website builders generate complete, hosted sites from a chat-style brief (e.g., Wix, Jimdo).¹²
AI wireframing/prototyping tools create multi-screen mockups from prompts or screenshots (e.g., Uizard, Relume, Framer).²³⁴
AI assistants inside design platforms (Figma, Canva, Stitch) help with copy, components, and layout refinements.⁶⁷⁸

How do you plan a site before using AI?

Clear goals and structure are still the foundation; AI works best when you define audience, pages, and actions up front.⁴

Define goals and content first

Identify primary goals (e.g., leads, sales, bookings, newsletter signups).
List key pages (Home, Services, Pricing, About, Contact, Blog, etc.).
Draft must-have content (offers, proof, FAQs, policies) in bullet form.

AI sitemap tools such as Relume can turn a short company description into a structured sitemap and page sections in seconds, helping you avoid scope creep and missed pages.⁴

Choose the right AI approach

Goal / Skill level	Best fit AI approach
Non-technical, need full site	AI website builder with hosting (e.g., Wix)¹²
Designers / agencies	AI sitemap + wireframes + export (Relume)⁴
App-like UI or MVP	AI UI generator (Uizard, Stitch)³⁸
Existing site, redesign only	AI-assisted redesign tools and builders²⁴

Pick tools that integrate with your stack (Figma/Webflow/React/host) to avoid rework later.⁴

How to design a website with AI step by step

Designing with AI works best as a guided workflow: you let AI draft each layer, then you refine.

1. Generate a sitemap and information architecture

AI can propose all key pages and high-level sections from a short description, dramatically compressing the discovery phase.⁴

Use AI sitemap generators (e.g., Relume) to create a site map and key sections per page from a prompt like: “B2B SaaS for invoicing SMBs; need marketing site focused on free trials.”⁴
Review and prune pages; merge thin ideas and add missing must-haves (e.g., legal, pricing, support).

This gives you a content map that downstream AI tools can follow.

2. Create wireframes and layout with AI

AI wireframing tools can generate multi-screen mockups from text prompts or existing screenshots in seconds, giving you working layouts to iterate on.³⁴

In tools like Uizard, you can generate editable multi-screen prototypes from a simple text description or screenshot and then refine any component via prompts.³
Relume can generate wireframes tied to its sitemap and a component library, then export to Figma or Webflow for further work.⁴
Framer can draft a rough site with layout and copy from a descriptive prompt; you then refine sections using its Wireframer assistant.²

Focus here on hierarchy and UX—what goes where—not on pixel-perfect visuals.

3. Apply visual design and a style system with AI

AI can propose color palettes, typography, and component styles that form a consistent design system.¹⁴⁶

Many AI builders let you shuffle themes, change fonts, and adjust colors automatically from a few style preferences or brand hints.¹
Relume’s Style Guide Builder uses AI to create visual concepts and a design system you can export to Figma or Webflow, speeding up approvals and implementation.⁴
Canva’s Magic Design can generate on-brand designs from prompts or uploaded media, which you can adapt into web visual assets.⁶

Lock in a small set of core tokens (colors, font scales, spacing, button styles) so AI-generated sections remain consistent across the site.⁴

4. Generate and refine copy with AI

Most AI website tools can generate or rewrite headings, body copy, and CTAs from a short description of your business and tone.¹²

Builders like Wix offer AI content writers that can fill in site text, adjust tone, and ensure stylistic consistency across pages.¹
General-purpose language models can help create FAQs, product descriptions, and blog outlines aligned with your sitemap.

Always edit AI copy for accuracy, claims, and brand voice; AI can fabricate details or use generic phrasing if left unreviewed.²

5. Generate imagery and media with AI

AI can create hero images, illustrations, icons, and even UI screenshots, reducing reliance on stock.¹³⁶

Many website platforms now include AI image generation for on-page graphics and backgrounds.¹⁶
UI tools like Uizard can generate full UI screens from prompts or screenshots, appropriate for product shots and app demos.³

Check for clarity, accessibility (contrast, readability), and potential licensing or bias issues before publishing.

6. Build or export to your chosen platform

AI tools differ in how far they take you—from hosted websites to design files you must implement elsewhere.¹²⁴

Hosted AI builders (Wix, Jimdo, Duda) create a live site with domains, hosting, and built-in marketing and SEO tools, so you can publish quickly.¹²⁵
Design-first tools (Relume, Uizard, Figma AI) export sitemaps, wireframes, or components to Figma, Webflow, or React, where designers and developers finalize the build.³⁴

If you’re redesigning an existing site, AI-powered redesign platforms such as Revamp-like services can ingest a URL and output a modern layout and code that you can further customize in your own stack.

7. Test, iterate, and maintain with AI

AI is also useful after launch for optimization and updates.

Some design tools can predict user attention on key areas of a page (heat map–style) to highlight UX issues before testing.³
Builders with integrated analytics and SEO tools can surface underperforming pages; you can then use AI to generate A/B test variants for headlines and sections.¹⁵

Regularly re-run AI analysis when you add new pages or significantly change content.

Which AI website tools are worth considering?

Different tools solve different pieces of the workflow; often you’ll combine one or two.

AI website builders (end-to-end)

AI website builders create a functioning site from a chat-like brief, then let you customize the design, content, and layout.¹²

Wix: Uses an AI website creator that chats with you about your needs, generates a business-ready site, and then lets you refine themes, layouts, text, and images.¹ It bundles hosting, domains, SEO, marketing, and security.¹
Jimdo: Asks about your site’s purpose, pulls info from sources like Google Business or social profiles, proposes style and pages, and then generates starting layouts.²
Duda: Combines an intuitive no-code editor with AI-powered site building and SEO tools aimed at professionals and agencies.⁵

These are ideal if you want to go from nothing to a live site with minimal technical setup.

AI design and prototyping tools

AI design tools focus on faster ideation and collaboration rather than hosting.³⁴⁷⁸

Uizard: Generates multi-screen prototypes from text or screenshots, with AI-powered component editing and predictive heat maps for user attention.³
Relume: Uses AI to generate sitemaps, wireframes, and style guides, with export options for Figma, Webflow, and React.⁴
Framer: Drafts sites from prompts and includes AI wireframing and asset tools, aimed at designers wanting fine control.²
Figma AI: Assists with content, component management, and repetitive layout tasks inside Figma to speed collaboration.⁷
Stitch (Google): Generates UIs for mobile and web apps via prompts to speed design ideation.⁸

These shine when you already have a hosting stack and need faster UX/UI design.

AI content and asset tools

Supplementary tools generate graphics, social collateral, and on-page assets.

Canva Magic Design creates collections of on-brand designs from a text prompt or uploaded media, which can be repurposed into web sections or marketing assets.⁶
Many builders bundle AI email writers, background removers, and image enhancement to keep design consistent across channels.¹⁶

How to get the best results from AI website design

AI is only as good as your brief and review process; detailed prompts and structured feedback loops lead to better sites.²³

Write better prompts

Include business type, audience, tone, and main conversion goal.
Mention required sections (hero, features, testimonials, pricing, FAQs, contact).
Specify design direction (minimal, bold, corporate, playful) and constraints (brand colors, logo usage).

Update prompts as you learn from analytics and user feedback.

Keep humans in the loop

Validate that AI-generated structure matches business goals.
Review every piece of copy and image for accuracy, legal issues, and inclusivity.
Run usability checks (even quick hallway tests) before committing to major layout changes.

AI accelerates execution but does not replace user research or strategic thinking.⁴

Example: rapid redesign workflow

A practical pattern is:

Use an AI sitemap tool to restructure pages from your current URL.
Generate wireframes and a style guide with an AI design tool; export to Figma/Webflow.⁴
Use an AI builder or Dev+AI workflow to implement, then refine copy and imagery with AI assistants.¹³

Tools like an AI-powered redesign platform (for example, a service such as https://revamp.dev/?utm_source=blog) can compress this into a single flow: import URL → AI proposes a new layout and visual system → export production-ready code for your framework.

Key takeaways

AI can design websites quickly by generating sitemaps, wireframes, layouts, copy, and visuals from prompts, but it works best with clear goals and human oversight.¹²⁴
Choose tools based on whether you need a hosted site, faster UX/UI design, or just AI help with content and assets.¹³⁴
Treat AI as a design ally: let it handle repetitive setup and drafting while you focus on UX, messaging, and validation with real users.