How to Pitch a Redesign with a Live Demo in 48 Hours

A redesign pitch with a live demo can be a powerful way to showcase your vision and win stakeholder buy-in, even when time is limited. By focusing on clear pain points, user experience, and tangible benefits, you can deliver a persuasive presentation in just 48 hours.

How do you prepare a redesign pitch with a live demo so quickly?

Start by identifying the most critical pain points of the current website, such as poor navigation, slow load times, or outdated design. Use analytics and user feedback to back up your claims, and focus on how these issues impact business goals like conversions or customer satisfaction^1,4.

Next, create a streamlined demo that highlights the proposed improvements. This doesn’t need to be a fully built site—use mockups, prototypes, or even a live version of a competitor’s site to illustrate your points. The goal is to show the before-and-after experience, making the benefits of the redesign clear and relatable^2,4.

What should you include in the live demo?

Your live demo should focus on the user journey, showing how the redesign solves specific problems. For example, demonstrate how a new navigation structure makes it easier for users to find information, or how a modern design improves engagement^2,8.

• Start with a strong hook by presenting a common problem the redesign addresses.
• Keep the demo simple and focused, highlighting 3–5 key improvements.
• Use storytelling to show how the redesign fits into real-world scenarios.
• Engage the audience by encouraging questions and feedback during the demo.

How can you ensure the demo runs smoothly?

Practice your demo beforehand to ensure a smooth flow and to anticipate any technical issues. Have a backup plan, such as a video recording of the demo, in case of technical glitches^3,8. Test all live features and ensure a stable internet connection and power backup are in place.

• Know your audience and tailor the demo to their needs and interests.
• Set clear expectations at the beginning of the demo.
• End with a clear call to action, such as discussing next steps or scheduling a follow-up meeting.

Quick answers

• Focus on the most critical pain points and user experience issues.
• Use mockups or prototypes to illustrate proposed improvements.
• Practice the demo and have a backup plan for technical issues.
• Engage the audience with questions and feedback.
• End with a clear call to action.

Key takeaways

• Identify and highlight the most pressing issues with the current website.
• Use a live demo to show tangible improvements and benefits.
• Prepare thoroughly and have contingency plans for technical issues.