Website Redesign Quote Generator

Outcome Summary

• Generate a website redesign quote as a range with clear scope options, assumptions, exclusions, and next steps.
• Reduce back-and-forth by shipping a proposal that answers the questions clients ask before they ask them.
• Make change requests less painful by defining what’s included, what’s not, and how scope changes get handled.

What Revamp’s Quote Generator Actually Does (Truth Block)

• ✅ does
  • Produces a tiered quote structure (such as Lean / Standard / Premium) so clients can choose a scope, not just a price.
  • Includes timeline ranges, assumptions, and exclusions so your estimate is explainable and defensible.
  • Outputs proposal-ready text you can copy/export and send.
  • Pairs well with a Revamp redesign demo workflow: generate a modern redesign preview from a site URL, then use that preview to align on direction before final scope. (Revamp tool, Revamp app)
• ❌ does not
  • Replace real discovery for complex sites (integrations, custom apps, complicated content migration).
  • Guarantee performance, SEO, or conversion outcomes.
  • Automatically know your internal delivery costs, staffing, or client-specific procurement constraints.

The Core Problem

• Clients want a number fast, but you need scope clarity to avoid underquoting.
• “Redesign” means different things to different stakeholders, so approvals stall without a shared definition of done.
• Scope creep usually starts with vague deliverables (“make it modern”), not malice.
• Teams forget to price the hidden work: content readiness, QA, analytics, redirects, accessibility, stakeholder reviews.
• The quote is often missing the operating system: assumptions, exclusions, change control, and next steps.

Framework

• Collect only the inputs that change the quote
  • Site type, pages/templates, CMS, required integrations, content status, brand assets, stakeholder/approval process.
• Choose a scope model that lets clients opt in
  • Define Lean vs Standard vs Premium in terms of deliverables and risk, not aesthetics.
• Describe deliverables as verifiable artifacts
  • Examples: sitemap, wireframe set, design system tokens, page templates, CMS build, launch checklist.
• Write assumptions and exclusions explicitly (copy/paste template)
  • Assumptions:
    • “Client provides final copy and approved brand assets before build starts.”
    • “Feedback is consolidated by a single point of contact.”
    • “Access to hosting/CMS/analytics is provided prior to implementation.”
  • Exclusions:
    • “Paid media management, ongoing SEO retainers, and CRO experimentation are excluded unless added as a separate scope.”
    • “Net-new custom application features are excluded; proposal covers marketing-site redesign work.”
    • “Third-party licensing costs are excluded.”
• Add a simple change-request rule (copy/paste template)
  • “Requests outside the selected tier are handled as a change request. We’ll confirm impact on timeline and budget before work begins.”
• Tie timeline to dependencies (not promises)
  • Use ranges and call out what can extend delivery (content delays, review cycles, integration approvals).
• Package the proposal with next steps (copy/paste template)
  • “Reply with the tier you want (Lean/Standard/Premium), plus any add-ons you want included. We’ll confirm assumptions, collect access, and schedule kickoff.”

Use Cases

• Agency pitching a redesign to a skeptical stakeholder

  • Scenario: Marketing wants a redesign; leadership worries it’s “just a facelift.”
  • Recommended approach: Use tiered options that map to outcomes (clarity, migration safety, governance), and include assumptions/exclusions so leadership sees the risk controls.
  • Common mistake: Quoting a single “all-in” scope that forces you to guess what the stakeholder values.

• Freelancer dealing with messy content and unclear ownership

  • Scenario: The client’s content is outdated, scattered across docs, and no one owns approvals.
  • Recommended approach: Put content readiness and approval cadence in assumptions, and offer an add-on for content cleanup/migration.
  • Common mistake: Treating content as “client-provided” without stating what “provided” actually means.

• Team modernizing a site and using a demo to align on direction

  • Scenario: Everyone agrees the site is outdated, but the team can’t agree on a direction.
  • Recommended approach: Generate a Revamp redesign demo from the current URL, share the live preview link, and use it as a conversation starter to narrow scope and reduce subjective debate. (Revamp home)
  • Common mistake: Starting detailed estimates before stakeholders agree on the redesign direction and page priorities.

Decision Checklist

• Can you list the templates you’re redesigning (not just “pages”)?
• Do you know what content is ready vs needs rewriting—and who owns it?
• Is the redesign a visual refresh or a structural change (navigation, positioning, information architecture)?
• What CMS constraints exist (themes, blocks, permissions, hosting, staging)?
• Are there integrations that change scope (forms, CRM, payments, auth, search, translations)?
• Who approves work, and how will feedback be consolidated?
• What launch tasks must be included (analytics, redirects, QA, performance/accessibility checks)?
• What’s the plan for change requests so “small asks” don’t become silent scope creep?

Constraints

• The generator is only as accurate as your inputs; vague inputs produce vague proposals.
• Complex functionality (custom apps, specialized components) typically needs deeper discovery before committing to a firm scope.
• Client procurement and legal requirements may require you to adapt the output language.
• If you attach outcomes (SEO, speed, conversion) to the quote, you’ll need careful wording to avoid implied guarantees.
• A redesign demo can help alignment, but it’s not a substitute for implementation planning.

Common Mistakes

• Quoting without assumptions → you get blamed for delays caused by missing content or access.
• Bundling everything into a single scope → clients can’t make tradeoffs, so negotiations drag.
• Using vague deliverables (“modern, clean”) → scope becomes subjective and hard to defend.
• Skipping change control language → every request feels “included,” and margin disappears.
• Ignoring stakeholder workflow → approvals stall, timelines slip, and the relationship gets tense.

FAQ

Should I give a fixed quote or a range? A range is often safer when inputs are uncertain (content readiness, integrations, approvals). If the client needs fixed pricing, tighten assumptions/exclusions and define a change-request path.

What belongs in assumptions vs exclusions? Assumptions are conditions for success (what the client provides, how feedback works). Exclusions are work you are explicitly not doing unless added (licensing, net-new app features, ongoing marketing services).

How do I handle revisions without sounding difficult? Describe revisions as part of a workflow: consolidated feedback, agreed checkpoints, and a change-request rule for out-of-scope work. This reads as project hygiene, not defensiveness.

Can I include a redesign demo in my proposal? Yes—using a shareable preview link can help align stakeholders on direction. Treat it as a visual reference, and keep scope tied to concrete deliverables and dependencies. (Revamp app)

Should I promise SEO or performance improvements in the quote? Avoid guarantees. If SEO/performance work is desired, define it as specific tasks and checks, and keep outcomes framed as goals rather than promises.

Where do I generate the quote/proposal? Use Revamp’s Website Redesign Quote + Proposal Generator to produce tiered options with assumptions, exclusions, and next steps you can send. (Quote generator tool)