How to Build a Landing Page Before/After Case Study in an Afternoon

Building a before/after landing page case study in an afternoon is achievable with a focused process, modern tools, and clear goals. Use a simple framework to showcase your transformation, emphasizing compelling visuals, results, and user-centric improvements to maximize conversion potential^1,3.

What is a before/after landing page case study?

A before/after landing page case study presents the impact of a redesign or optimization by displaying the original (“before”) and improved (“after”) versions along with quantifiable results. This format builds credibility, demonstrates expertise, and helps persuade visitors by highlighting measurable progress and real-world outcomes^1,11.

Core Sections to Include

• Problem & Goals: Start by briefly explaining the primary pain points or conversion issues on the original page (e.g., cluttered layout, weak CTA, low engagement)^1,14.
• The Process: Outline key steps taken: user research, design decisions, copy revisions, A/B tests, or any technical improvements^3,11.
• Before & After Visuals: Feature side-by-side or toggled screenshots for immediate comparison. Visual clarity is essential for quick understanding⁷.
• Results/Proof: Share concrete data (e.g., conversion lift, bounce rate drop), emphasizing transparency. Use short bullet points or simple charts for impact^1,11,14.

Quick Setup: Step-by-step in an Afternoon

You can efficiently build a compelling before/after landing page case study by following this streamlined workflow:

1. Define your case (choose the transformation with the clearest impact).
2. Collect all assets: Before/after screenshots, metrics, testimonials, and background story.
3. Select or set up a landing page template (low-code builder or CMS section).
4. Draft copy: Write a summary, describe the “before” issues, list improvements, and highlight key wins.
5. Design visually clear comparison blocks (use toggles, carousels, or side-by-sides for clarity).
6. Cite quantitative results—even simple before/after numbers or percentages build trust^11,14.
7. Add clear CTAs tied to your page goal (e.g., book a consult, download resource)^1,6.
8. Test on mobile and desktop before publishing, making quick tweaks for clarity.

Example: Step List for Building a Case Study Page

1. Define the main improvement or outcome to highlight.
2. Gather visuals and old/new data.
3. Use a builder or template to set up your landing page shell.
4. Insert before/after comparisons and key metrics.
5. Write brief, benefit-led copy for each section.
6. Add a clear CTA.
7. Review design, publish, and share.

Should you use a landing page builder?

Drag-and-drop website builders and code export tools can accelerate the process and ensure responsive layouts. For landing page redesigns, modern AI-powered tools like Revamp.dev can generate before/after case visuals and code from any URL, reducing manual setup time and allowing for rapid iteration⁶.

Quick answers

• How much detail is needed? Keep copy concise—visuals and key stats should do most of the persuading^1,11,14.
• What type of proof works best? Quantitative results plus user quotes or testimonials^11,1.
• Do you need A/B testing data? It’s ideal, but not essential—clear visual improvements or even anecdotal results add substance^3,11.
• How long should it take? With a template or builder, 2–4 hours is realistic for a focused before/after case study page⁶.
• What CTA works best? Direct, benefit-oriented CTAs tied to your business goal, such as “See how we did it for you” or “Request an audit”^1,6.

Key takeaways

• Visual clarity and specific results are the backbone of effective before/after case study landing pages.
• Use copy sparingly; let transformations and data speak.
• Fast workflow: leverage builders and real metrics to complete the page in a single afternoon.