How to Create a Landing Page: Key Steps and Best Practices

A landing page is a focused web page designed to prompt a specific action from visitors, such as signing up or making a purchase. Creating an effective landing page involves careful planning, compelling content, and clean, conversion-oriented design²⁴⁷. The following guide summarizes the essential steps and best practices used by professionals to maximize your landing page’s impact.

What are the core elements of a high-converting landing page?

A high-converting landing page typically starts with an attention-grabbing headline, a concise subheadline, clear visuals, persuasive copy, and a strong call-to-action (CTA) placed prominently above the fold¹²⁴⁷. Social proof, such as testimonials or trust badges, can build credibility. Reducing clutter and using white space helps focus the visitor’s attention on your main offer²⁵⁸.

Step-by-step: How to create a landing page

For most tools and situations, building a landing page follows a repeatable process³¹²:

Landing Page Creation Checklist:

1. Define your goal: Decide the single action you want visitors to take (e.g., purchase, signup)³⁷.
2. Know your audience: Tailor messaging and visuals to your target demographic⁷.
3. Choose a template or wireframe: Start with a proven layout that fits your brand²³⁶.
4. Write a benefit-driven headline and subheadline: Make your value clear and specific¹⁴⁷.
5. Add visuals: Use product images, demos, or graphics that reinforce your offer²⁴⁷.
6. Provide supporting copy and features: Focus on key benefits, address objections, and keep text scannable¹⁴⁵.
7. Insert your primary CTA: Use action-oriented language, high contrast, and place it where it’s easy to find⁴⁷⁸.
8. Add social proof and trust indicators: Use testimonials or badges to build trust¹⁷¹⁸.
9. Optimize for mobile: Ensure responsive design and fast loading²¹².
10. Test, publish, and iterate: Use A/B testing and analytics to refine your page³.

Landing page structure visualized

Section	Purpose
Headline & subheadline	State the offer & value instantly
Visual	Illustrate product/service/benefit
Features/Benefits	Quick bullets to explain core value
Social Proof	Build credibility (testimonials, badges)
Call-to-Action	Prompt desired action, front and center
Additional Details	FAQs or secondary content (optional)

How does design impact landing page effectiveness?

Clean, minimalist design boosts clarity and conversion by keeping the visitor focused on the goal²⁵⁷. Use consistent branding, strategic color and typography, and plenty of white space. Ensure your CTA stands out and remove distractions such as unnecessary navigation or external links²⁵⁸¹¹.

Quick answers

• How long should a landing page be? Keep it as concise as possible—usually 1–2 screens, but add sections if your offer requires more explanation⁴.
• Do I always need a custom design? Templates are fine if they fit your brand and conversion goal—focus on strong messaging and clarity, not flashy design²³⁶.
• What’s the most important element? A clear, benefit-focused headline and a visible, specific CTA are most critical for conversion¹⁴⁷.
• How do I test if my page works? Use A/B testing platforms to compare variants and track conversion rates for continuous improvement³.
• Should I use extra navigation links? Limit or remove navigation and outbound links—each adds distraction and reduces conversion likelihood²¹¹.

Key takeaways

• Set one clear goal for your landing page and align every element toward it.
• Use simple design, strong messaging, and social proof to drive action.
• Test different elements (headlines, CTAs, visuals) and optimize based on performance data.

If you want to create or test radically different landing page designs without manual coding, consider automated solutions like Revamp.dev to quickly generate, update, and deploy new layouts.