Redesign your insurance agency website
Independent insurance agents compete with GEICO's TV ads on one side and direct carriers on the other. Your website is how you win the consumer who wants a local advisor — and most insurance agency websites look like they're stuck in 2012.
Start for freeIndependent insurance agencies win on local trust, multi-carrier access, and personalized advice — three things the direct carriers can’t match. Your website should communicate these clearly, capture quote requests, and look as professional as the $2,000/month marketing a GEICO TV ad represents.
What modern insurance agency websites need
- Carrier logos — visible, with links to carrier-specific landing pages
- Licenses — state licenses displayed in the footer and About section
- Quote request widgets — auto, home, life, health, Medicare — each with its own page
- Reviews — Google, Facebook, BBB — displayed on home and quote pages
- Testimonials with photos — real clients (if allowed), real outcomes
- “Why an independent agent?” — explainer page for consumers comparing to direct carriers
- Blog/learning center — FAQ-heavy content ranking for “do I need umbrella insurance”, “how much life insurance”, etc.
- Contact options — phone, form, calendar booking, SMS
- Schema: InsuranceAgency, LocalBusiness, Service, Person (agents), Review
What Revamp does for insurance agencies
- Fast structural redesign — modern home, service pages, carrier pages, about, contact
- Mobile-first — quote requests are 60%+ mobile
- Schema markup — InsuranceAgency, Service, LocalBusiness, Person
- SEO preservation — existing rankings retained
Pricing for insurance agencies
- DIY with Revamp: Free plan — 20 redesigns/month
- Revamp Pro + freelance implementation (rater integration, CRM hookup): $500–$2,000
- Insurance-specialist agency (Forge3, ActiveAgency, Insurance Website Builder): $5,000–$25,000 + $150–$500/month
Most small independent agencies land at $500–$2,000 using Revamp + freelancer; larger multi-agent shops often invest $8,000–$20,000 with a specialist.
Get started
Start for free — paste your agency URL. See a redesign in 2 minutes.
Frequently asked questions
I'm an independent P&C agent. What does my website actually need to do?
Three things: (1) Establish trust — credentials, carrier logos, reviews; (2) Capture quote requests with low friction — auto, home, bundle quote widgets from your rater (EZLynx, AMS360, Applied); (3) Book a conversation — some leads want to talk, not fill out forms.
I'm a Medicare broker. Is this different?
Yes. Medicare is CMS-regulated, and compliance matters (plan comparison tools must meet specific disclosure rules). The structural redesign is the same; compliance copy and disclosures need attorney review before launch.
Can I integrate my rater (EZLynx, AMS360, PL Rating)?
Yes. After the redesign, embed your rater's widget or quote form. Revamp generates the page structure; rater integration is a standard 1-2 hour setup for any agency web developer.
What about bilingual versions?
Most independent agencies serve bilingual markets. Your redesign can include Spanish (or other language) landing pages. Maintain separate URLs (hreflang tags) for SEO.
Will I lose my rankings?
No. Revamp preserves your heading structure, content, and metadata. For the migration, keep your URLs identical, 301 redirect any that change, and maintain your title tags and meta descriptions.
Free to try
Revamp — redesign any website in 2 minutes
- Paste any URL and get a fully responsive redesign in ~2 minutes
- Share a live preview link — anyone can open it, no login needed
- Export clean HTML, CSS, and JavaScript on paid plans