Website Redesign Pricing Packages: Define the Service Clearly

A website redesign package should make the value of your agency’s work easy to understand: a professional website, customer journeys that fit the business and a clear plan for keeping it useful after launch. Build your offer around those outcomes, then explain the deliverables and service that support them.

This guide is for agencies packaging client work. If you want to build your own website in Revamp, see the current platform plans instead.

Package around meaningful differences

Do not make page count the entire offer. A five-page website with a booking system and imported customer resources is different from five pages of supplied copy.

Possible service structures include:

Service	Client need	Work to define
Focused redesign	Existing content and journeys mainly stay	Design changes, selected content updates and publication
Website rebuild	Content, structure or customer journeys need to change	Pages, imports, working features and launch review
Ongoing website service	The business needs regular additions and improvements	Update process, responsibilities, review cadence and service scope

These are examples to adapt, not Revamp subscription tiers or a requirement to sell three packages.

Make each package a complete offer

For each service, state:

Who it is for.
The problem it addresses.
The pages, content and working features included.
What the client provides or approves.
How reviews and publication work.
What ongoing help is included.
What is outside this particular engagement.

Avoid making essential quality sound like an upgrade. A lower-scope service should still have a coherent result and clear review process.

Describe working features in business language

Instead of “advanced integration package,” explain the result:

Customers can book by location and receive confirmation, while the team manages appointments on the website.

Revamp supports building these features in the same project as the redesign. Your package can include them when they fit the client’s needs; they are not automatically a separate technical project.

Keep service fees and platform costs distinct

Your agency decides its fees for discovery, creative direction, content, delivery and ongoing service. Revamp’s subscription provides the platform and plan allowances.

Record who pays for the platform and any connected services. If you use the quote calculator, treat its example estimates as illustrative rather than market benchmarks or prescribed agency prices.

Worked example: a service-business redesign package

This is an illustrative agency offer, not a Revamp plan, a customer case study or a recommended market price. Adapt the scope and fee to your own delivery costs and client.

Package decision	Example agreement
Outcome	Help visitors understand a local consultancy’s services and send a qualified enquiry
Pages	Home, services, about and contact; retain the four existing page addresses
Content	Client supplies approved service details and photos; agency edits up to 1,500 words across the four pages
Working journey	Enquiry form collects name, email and service interest; confirmation appears and the agreed recipient receives the enquiry
Reviews	Approve homepage direction first, then remaining pages; two consolidated feedback rounds within the agreed scope
Launch checks	Review mobile and desktop layouts, test the enquiry flow, check retained links and metadata, and obtain written publication approval
Client responsibilities	One named approver, accurate content, image permissions and access needed to connect the domain
Boundaries	No shop, booking flow or article migration in this example; additions require an agreed scope and fee
After launch	14 days to correct departures from the approved scope; ongoing content changes quoted separately
Recurring costs	Identify the platform account owner and payer; list subscription, domain and paid connected services separately

The scope boundaries describe this example engagement, not Revamp’s capabilities or support policy. Use your own agreement to define review timing, acceptance and service responsibilities.

Turn the scope into a fee

For an illustrative calculation, assume 6 hours for discovery and direction, 10 for content and page creation, 5 for reviews and 4 for launch checks: 25 hours. At an assumed internal delivery cost of $60/hour, labor costs $1,500. Add $150 of direct expenses and a $250 delivery-risk allowance for a $1,900 cost base.

If you choose a 30% gross margin on that cost base, the calculation is $1,900 ÷ (1 − 0.30) = $2,714.29. A rounded $2,750 service fee leaves $850 above the assumed cost base, about 30.9% of the fee, before any overhead or taxes not included in that base. Margin is not the same as adding a 30% markup.

These are planning assumptions, not observed agency rates or a promise that the work takes 25 hours. Adjust for your actual costs, responsibilities and commercial terms. Keep recurring platform charges separate unless your offer explicitly includes them. The quote generator helps record the resulting scope and estimate.

Copy your package definition

Client and desired outcome: [Who this is for and what visitors should be able to do]
Included delivery: [Named pages, content quantities and working features]
Acceptance checks: [What the client will review and test]
Inputs and approvals: [Named owners and required dates]
Review rounds: [How feedback is consolidated and what is included]
Service fee and payment points: [Amount, taxes and agreed milestones]
Recurring charges: [Cost, billing period, account owner and payer]
After-launch service: [Included work, duration and response process]
Changes outside scope: [How additions are estimated and approved]

Once the offer and scope are agreed, use the kickoff checklist to assign inputs, reviews and publication decisions.

Explain how additions are handled

Let clients know how they can add a page, new offer or working feature later. Define whether the request belongs to an ongoing service or a separately agreed addition.

Revamp lets you keep building in the same project. The service discussion is about your agency’s responsibilities and fees, not the need to start the website over.

Use the scope worksheet and revision workflow to make that practical.

Show the delivery experience

A preview gives the client something concrete to review. Explain how feedback becomes changes and how the finished website is published.

For an ongoing engagement, show how a later change can stay in preview until approved. That tells the client more about the working relationship than an unexplained “premium support” label.

Frequently asked questions

Do I need three packages?

No. Use as many as represent clear, useful choices. One defined service with optional additions may suit some agencies better.

Should a package promise more leads?

State the business objective and the work that supports it. Do not guarantee leads, revenue or rankings from a redesign.

Does faster building mean we must charge less?

Your fee can reflect strategy, creative direction, understanding the client’s business and ongoing service, as well as delivery effort. Revamp handles technical implementation so your team can focus on those contributions. Set a fee that fits your costs and the service you agree to provide.

Can we keep managing the website after launch?

Yes. The agency workspace supports continued client work, from content updates to additional pages and features.