Redesign your auto dealership website
Most dealership websites are locked into OEM-mandated templates that load slowly and look identical to every other dealer. Independents and used car dealers have more freedom — and more to gain from a modern redesign.
Start for freeUsed car dealers and independent dealerships compete on trust, inventory visibility, and ease of contact. A dated site loses deals to the dealer down the street with the modern site — even when your inventory is better.
What modern dealership websites need
- Inventory display — grid and list views, filterable by make/model/price/mileage/year
- Financing widget — online pre-approval for buy-here-pay-here and prime
- Trade-in valuation — instant estimate with Black Book or KBB widget
- Video walk-arounds — linked from each inventory card
- Service department with online booking, price estimates, and shuttle/loaner info
- Reviews prominently — Google, Facebook, DealerRater aggregated
- BDC contact forms — short (name, phone, vehicle of interest)
- Multi-language support — critical in many markets
- Schema: AutoDealer, Vehicle, Offer, Review, Service
What Revamp does for dealerships
- Fast structural redesign — modern hero, navigation, service pages, about
- Mobile-first — 70%+ of dealer site traffic is mobile
- Schema markup — AutoDealer, Vehicle, Offer, Review
- Keeps your existing copy — inventory feeds, financing partners, testimonials preserved
Most dealer redesigns combine Revamp (for structure) + specialist integrations (for DMS/inventory/financing).
Pricing for auto dealerships
- DIY with Revamp + integration freelancer: $1,000–$3,000
- Dealership-specialist agency (Dealer eProcess, DealerOn, Dealer Inspire custom): $10,000–$75,000
- DIY template on Dealer.com / DealerInspire: typically included in OEM fees
Independent and used car dealers often save $10,000+ per year by moving off provider-locked platforms to an owned site built on Revamp + a lightweight CMS.
Get started
Start for free — paste your dealership URL. See a redesign in 2 minutes.
Frequently asked questions
I'm on a franchise OEM website platform (Dealer.com, DealerInspire, CDK). Can I use Revamp?
For franchise dealers, most OEMs mandate an approved website provider. Revamp is most useful for non-franchise needs: standalone brand/lifestyle site, BDC landing pages, inventory feed visualization, separate service department site. Independents and used car dealers aren't restricted and benefit most directly.
I'm a used car dealer — what matters on my website?
Inventory display (fast, filterable), financing (especially subprime/BHPH), trade-in valuation widget, and trust signals (BBB rating, Google reviews, Better Business Bureau badge). Your redesign should put all of these above the fold on mobile.
Do I need online financing pre-approval on my site?
Yes. Dealers without online financing pre-approval lose 20–40% of leads to dealers that offer it. Plug in your lender's widget (Route One, Dealertrack, 700Credit) after the redesign.
How do I handle inventory integration?
Most dealer DMS or inventory feed providers (vAuto, Autotrader, Cars.com, Dealer Car Search) publish XML or JSON feeds. After redesign, connect your feed through a widget or direct integration. Revamp generates the page structure; feed integration is a standard dev task.
What about service department and parts?
Your redesign includes separate service, parts, and fixed-ops sections. These matter for retention — customers buy cars every 5 years but service them monthly. A modern service page with online booking and reviews drives meaningful fixed-ops revenue.
Free to try
Revamp — redesign any website in 2 minutes
- Paste any URL and get a fully responsive redesign in ~2 minutes
- Share a live preview link — anyone can open it, no login needed
- Export clean HTML, CSS, and JavaScript on paid plans