Free tool
50-Point Website Audit Checklist
Audit your website against the 50 checks every business site should pass in 2026. Covers SEO, performance, conversion, accessibility, and design.
Start with a visual audit
Before working through the 50 checks, paste your URL into Revamp to see a modernized redesign preview alongside your current site. This gives you an immediate visual before-and-after in 2 minutes.
Try Revamp free →1. Technical SEO
- HTTPS configured with valid SSL
- Mobile-friendly responsive design (passes Google Mobile-Friendly Test)
- XML sitemap exists and is submitted to Google Search Console
- robots.txt is configured and not blocking critical pages
- Canonical tags on all pages
- 301 redirects for old/moved URLs
- 404 error page is custom-designed and helpful
- Structured data (Schema.org) for Organization, FAQs, Articles
- No duplicate meta titles or descriptions
- Hreflang tags for multilingual sites
2. Performance
- Core Web Vitals pass (LCP < 2.5s, CLS < 0.1, INP < 200ms)
- Images optimized (WebP/AVIF, lazy-loaded, sized correctly)
- CSS and JavaScript minified
- Fonts loaded with font-display: swap
- Third-party scripts audited and minimized
- Cache headers configured correctly
- CDN serving static assets
- Page weight under 2MB per page
3. On-Page SEO
- Unique page title (50–60 chars) on every page
- Unique meta description (140–160 chars) on every page
- H1 on every page, unique per page, includes target keyword
- Header hierarchy (H1 → H2 → H3) is logical
- Internal linking connects related content
- Image alt text descriptive for all content images
- URL structure is clean and keyword-relevant
4. Content & E-E-A-T
- About page clearly describes company and team
- Author profiles with credentials (especially for YMYL content)
- Content is original and demonstrates expertise
- Blog posts have publication/update dates visible
- Contact information and NAP (name, address, phone) consistent
- Trust signals (certifications, press mentions, client logos) visible
5. Conversion
- Clear primary CTA visible on home page above fold
- Contact/book form easily findable on every key page
- Phone number visible and click-to-call on mobile
- Social proof (testimonials, reviews, case studies) prominent
- Pricing page clear and easy to find (if applicable)
- Lead magnet / gated content offer (optional but valuable)
- Email capture in footer or exit intent
6. Design & UX
- Mobile navigation works cleanly (no overlapping, readable)
- Consistent branding (colors, fonts, logo usage)
- Readable typography (16px+ body, adequate line height)
- Accessible color contrast (WCAG AA minimum)
- Interactive elements have clear hover/focus states
7. Accessibility (WCAG 2.1 AA)
- All images have alt text
- Keyboard navigable throughout
- Forms have labels
- Color contrast meets AA standards
- ARIA landmarks used correctly
Free to try
Revamp — redesign any website in 2 minutes
- Paste any URL and get a fully responsive redesign in ~2 minutes
- Share a live preview link — anyone can open it, no login needed
- Export clean HTML, CSS, and JavaScript on paid plans
What to do after the audit
Most websites fail 10–20+ of these 50 checks. If you're failing fewer than 10, target the specific items with the highest business impact (usually Conversion and Performance). If you're failing 20+, a full redesign is almost always faster and cheaper than fixing each issue individually on an aging site.
Revamp generates a modern redesign from your existing URL in 2 minutes — a fresh starting point that passes most of these checks out of the box. Pair with a freelancer or developer for content, integrations, and launch.
FAQ
- How do I run a website audit?
- Go through each of the 50 checks on this page and test them on your site. Use Google Search Console for technical SEO signals, PageSpeed Insights for performance, Screaming Frog or Ahrefs/Semrush for on-page SEO crawling, and a WCAG checker like WAVE or axe for accessibility. For a quick visual audit, paste your URL into Revamp to see a modernized redesign alongside your current site.
- What tools do I need to complete the audit?
- Free: Google Search Console, Google PageSpeed Insights, Google Analytics, Screaming Frog (free tier: 500 URLs), WAVE accessibility checker, Bing Webmaster Tools. Paid (optional): Ahrefs ($99+/mo), Semrush ($140+/mo), Sitebulb ($40/mo), DeepCrawl. Most small businesses can complete a useful audit using only free tools.
- How often should I audit my website?
- A full 50-point audit quarterly is ideal for most businesses. A lightweight monthly review (Search Console, performance, conversion rate) catches issues faster. Annual audits are the minimum for any business that relies on organic search.
- What should I do if I fail many of these checks?
- Start with the highest-impact categories: Technical SEO (blocking indexation), Performance (Core Web Vitals), and Conversion (clear CTAs). Fix the 5–10 highest-impact items before moving to deeper issues. For many businesses, a full redesign is faster than fixing 40+ issues on an aging site — [try a free redesign preview](https://app.revamp.dev) to compare.
- Is this audit checklist good for small businesses?
- Yes — it's designed for business owners who want to understand where their website is underperforming without hiring a consultant. If you run through this checklist yourself, you'll know exactly what's broken and what to prioritize fixing.